A dreamy collection by Dale Anne Scogings
I’m ecstatic to share with you the relaunch of my Society6 collection.
Ever since I can remember I’ve been obsessed with neons, vaporwave, kawaii and all things aesthetic.
2016 saw me working as a conceptual designer for Superbalist coming up with campaign ideas for sales, Valentine’s Day and various seasons in between. I had a love-hate relationship with my job; the hate usually inspired by exhaustion from over time which I did because I loved my work. It was in one of my particularly low, uninspired and tired moments; “the why am I still here, killing myself” moments when a brief landed on my desk that would unexpectedly change my life path forever.
Under the guidance of my then Creative Director, I was given the opportunity to concept the graphics for the winter fashion campaign which was based in Tokyo. Part of my conceptual process always involves thorough research, which if I’m honest, is always directly proportional to my level of interest in the topic. To my surprise, what started out as just another campaign became a critical turning point in my aesthetic development as well as well as the immediate trajectory of my existence.
And all it took was one video (this one) and a couple of clicks through Pinterest for me to finally find a home for my collaged aesthetic tastes. I loved techno, minimalism, neon, colour, chaos and calm, I loved philosophy and design. I loved spirituality and alignment. I didn’t like classic styles nor did I like bohemian, I could appreciate them but I couldn’t love them. I liked modern. I liked darkness. I liked too-cute-things and considered things. I liked sophistication with edge. I liked and disliked a lot and not much of it made sense; until then.
The word “kawaii” had been in my design vocabulary since university. I learned the word on tumblr and associated it with all my favourite aesthetic images; pastel urban scenes, cute illustrations, sassy phrases and the likes. I used it as a reference point for years until that campaign where it became apparent to me that the word “kawaii” is the Japanese word meaning cute. It all clicked. The inspiration had been there all the while but I hadn’t been able to see the forest for the trees, or in this case the bamboo forest for the shoots. Heaven only knows how the full meaning slipped passed me with all my tumblr’ing but hey, we got there eventually.
After that the momentum seemed to pick me up and carry me along through a surreal blur of alignment and change until I found myself boarding my long-term flight to Japan. During which I seemed to be presented with new people with intense interests or connections to Japan, all with a serendipitous air to our overlaps. Unrealistic to some and completely real to me. It felt nothing short of aligned in that too-good-to-be-true kind of way. Anyway, long story cut a little bit shorter, exactly a year after my inspiration manifested I found myself moving into an apartment in the heart of the country. It’s been a year and a half since then and an infinite number of mood-boards and lessons in between but I can finally say that the release of this collection is, to put it bluntly, the manifestation of that winter campaign’s mood-board from two years ago (sans the models and corporate requirements). I’m proud to say that I have finally realised my most favourite and seemingly far-out vision board.
Currently, this collection is both the realisation of my personal vision and a celebration of my dreamlike experiences in some of my favourite places in the world. It’s also goes without saying that this is an ode to some of my favourite works of art; Blade Runner, Enter the Void, Akira and Ghost in the Shell. So, with all of that said, I hope you enjoy the aesthetic and that it provides you with even a smidgen of the visual stimulus that it does one in real life.
Any and all support for this would be greatly appreciated; whether it’s a like, a comment, a share or even a purchase. These products are shipped internationally so no matter where you are in the world you have access to them.
Thank you for taking the time to read this and share my vision. I appreciate you and I appreciate this journey.