Biteki 美的

August 13, 2016

What was essentially a project that was meant to be a simple campaign execution turned into a rabbit hole of inspiration. And I was more than happy to play Alice.

A month ago I was given the “Japan” project. Sure, totally chilled. Red. Sushi. Geisha. Easy-peasy. Ha! Ten minutes later and I’m 50 pins into an inspiration board of pure aesthetic perfection and cultural complexity. Neon lights, kawaii characters, luminescent arcades and fast paced scenes collaged with cherry blossomed streets, zen architecture, classic geisha girls and pure serenity. The ultimate juxtaposition of kitsch and taste, energy and calm, dark and light, future and history.

Obsessed (取りつかれ).

The contrast and the harmony therein – that’s where my inspiration for this lookpost (and this playlist) (and the new logo) (and my insta feed) (and my new reading material) (and basically the whole of life) is at. I’m planning to head over to Japan next year for a little trip, so if you’ve ever been, please gimme a shout here or on SM? I’ll love you longer than your 3rd grade self loved pikachu (so +/- infinity).

Arigato x





Bomber | My Scattered Heart
Polo neck + joggers | Fortune Clothing
Flatform sneakers | Superga via Superbalist

Photos: Aidan Tobias


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